Enrolling in a social media course has taken my perspective and knowledge of social media platforms such as Facebook, Snapchat and Instagram and drastically manipulated it and expanded it, eventually leading it to a complete breakthrough in the way I see social media as a consumer.
Throughout our course, we have seen some major news and changes in social media and there’s more to come.
More recently, we have seen small changes from less filters and more raw content to much larger changes such as the complete change of Snapchat (along with the absence of users to follow).
Still to come, I believe will be more live videos and real/raw content, less marketing, more of an emphasis on relationships instead of business, social videos/social video ads, Ads in stories, further monetization, and VR and augmented reality features.
I hope to see more awareness of eco chambers and filter bubbles and a more simple solution of credible sources.
Although I believe some of these to be the future of social media, I believe we can only predict social media to a certain extent. There’s a reason there isn’t any textbooks for our social media class: because things are constantly changing-at times, changing in ways that you would never expect.
In regards to Facebook, I hope that the long term effect with the transition from engagement to meaningful interaction will be time better spent on Facebook and more authenticity. Mobile video is Facebook’s key element in 2018. They will also manage to boost brand discovery through the Explore tab and accelerate organic and paid Messenger interactions. I hope there is a way to simplify access and build transparency regarding where content is coming from and why it’s showing up on a given feed. I hope to see more people (older and younger) seek and investigate sources.
I especially enjoyed coming up with future features for my app to present, Flipboard. From this research, I learned that even if an application doesn’t have “posts,” there are still ways to produce effective content. I also learned that when creating an app, it can be difficult to draw a line between presenting your users with a lot of content and overwhelming your users.
For now, marketers can reach people on apps (that may not be considered social media). For example, my dad doesn’t use social media much; however, he uses apps on his IPad. This could be a way to advertise NOT on social media, but still through technology rather than traditional advertising methods such as newspaper and flyers. Inserting ads in movies, television shows (Netflix) and sports may prove effective as well. Celebrity advertising may find a way to reach a young audience without going through social media.
One of the most surprising elements to me during our social media course was the amount and extent of importance that social media can play for a business. I thought more of social media as a “plus” rather than a priority. The person who does social media at Knapheide isn’t a social media manager, but social media is just one of the many things she does. I never knew people had careers based off of social media managing. That’s very cool.
If I designed my own platform, I would be sure to include a convenient, simple and elegant user interface, good security and analytics.